In my experience, every communication team is different. There are similarities - but no two teams are identical. Several variables define a team’s place in the world, including its: Role in the company Capabilities Talent and expertise Platforms/channels Systems/tools Policies and processes Budgets and resources. That’s why there is not ...

Have you ever heard someone say this: “we need a content machine to crank out more company and brand information.” As if stakeholders are just dying to consume, like and share all that content. If I had a dollar for every time the word “storytelling” has been used in my ...

At a recent conference, one thought was racing through my brain – speed, speed, speed! Relative to other corporate functions, communication teams haven’t adapted at the speed of today’s change. Why is that, and what can be done about it? The “why” part seems fairly obvious. We’re busy, of course ...

I’m sure you’ve heard this: “but we’ve always done it that way.” When communicators say this, I like to remind them about where we’ve just been and where we’re now headed. For example, ten years ago... Our go-to social listening tool was Google Alerts Our primary communication tools were press ...

This motto for the modern Olympic Games means “faster, higher, stronger.” I wish I could make that upper 90’s motto because it offers superb advice for teams: Faster – New technologies are accelerating the velocity of change. Communication strategies and tactics are materially different today than just a few years ...